About Us
Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles.
Position Overview
We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology.
Strategic Leadership Responsibilities
Brand & Digital Strategy
- Architect and execute comprehensive digital marketing and brand strategies that position Lucyd as the premier smart eyewear brand
- Lead digital transformation initiatives across all marketing channels and customer touchpoints
- Develop and articulate compelling brand narratives that resonate with our target audiences
- Drive innovation in marketing technology adoption and implementation
Growth & Performance Marketing
- Oversee multi-million dollar marketing budget allocation across channels
- Drive customer acquisition and retention strategies through data-driven decision making
- Lead the development of performance marketing frameworks and ROI measurement systems
- Direct the optimization of customer journey and conversion rate strategies
Team & Resource Leadership
- Build and mentor high-performing marketing teams, including in-house and remote professionals
- Manage relationships with agencies, vendors, and technology partners
- Foster a culture of innovation, experimentation, and continuous improvement
- Drive cross-functional collaboration with Product, Sales, and Technology teams
Digital Marketing Excellence
- Spearhead the evolution of our digital marketing ecosystem
- Own the development and execution of integrated marketing campaigns across all digital channels
- Lead the implementation of marketing automation and CRM strategies
- Direct SEO/SEM strategies to drive organic growth and market presence
Qualifications Experience & Education
- 8+ years of progressive marketing experience, with at least 5 years in senior leadership roles
- Proven track record of scaling digital marketing operations for consumer technology brands
- Bachelor's degree required; MBA or relevant master's degree preferred
- Demonstrated success in managing seven-figure marketing budgets
- Experience in D2C e-commerce and technology sector marketing
Essential Skills
- Strategic thinking and execution capabilities at both macro and micro levels
- Deep understanding of digital marketing technologies and platforms
- Expertise in marketing analytics, attribution modeling, and data-driven decision making
- Strong financial acumen and budget management capabilities
- Excellence in team leadership and cross-functional collaboration
Technical Proficiencies
- Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics)
- Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic)
- Experience with AI tools and marketing automation technologies
- Understanding of e-commerce platforms and optimization techniques
What We Offer
- Competitive executive compensation package
- Equity participation opportunities
- Comprehensive health and wellness benefits
- Professional development and executive coaching
- Opportunity to shape the future of wearable technology
- Dynamic, innovative work environment
- Flexible work arrangements
Impact & Opportunity
This role offers the unique opportunity to:
- Shape the future of a publicly traded company in an emerging technology sector
- Build and lead high-performing marketing teams
- Drive innovation at the intersection of fashion and technology
- Make a significant impact on company growth and market position